TaylorMade Hi-Toe 3 Wedge

From the TaylorMade Golf Company's humble beginnings in 1979 when founder Gary Adams took out a $24,000 loan on his home to start the company, to its current status as a leading force in the golf equipment industry, the brand has remained committed to innovation, authenticity, and a passion for the game.

In the spring of 1979, Adams, a golf equipment salesman, rented a 6,000 square-foot building that had previously housed a television assembly plant and founded the TaylorMade Golf Company. With just three employees, including himself, Adams introduced an innovative product: a 12-degree driver cast of stainless steel. This new metalwood offered a different look, sound, and performance compared to traditional wooden woods. Its perimeter-weighting provided greater forgiveness on mis-hits, and the lower center of gravity made it easier to launch the ball into the air.

Staying true to the perceived authenticity of golf clubs, Adams, the son of a golf professional, ensured that TaylorMade clubs maintained ties to what true golfers expected. The company was committed to combining innovation with authenticity, always being passionate about the game, and being competitive in the market. These four tenets would guide the company's growth and establish its legacy.

Since the creation of the first metalwood in 1979, TaylorMade has continued to push the boundaries of golf equipment innovation. Driven to lead the industry, the company is committed to exploring new frontiers, pushing the limits of product manufacturing, and constantly pursuing the next great breakthrough in golf.

TaylorMade's legacy of creating revolutionary products has attracted some of the greatest athletes in golf, including Tiger Woods, Rory McIlroy, Dustin Johnson, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi, and Sierra Brooks. This elite Tour staff, supported by a network of over 1,500 PGA Professionals, represents a formidable force on the PGA TOUR.

At the heart of TaylorMade's success is a dedicated team of passionate and talented individuals who live, breathe, and sleep golf. These employees are driven to make the best, most technologically advanced, and highest quality equipment for golfers. Team TaylorMade is composed of diverse individuals who are motivated by the company's brand principles and committed to continuous development and growth.

The latest innovation from TaylorMade, the Hi-Toe wedge, embodies the company's commitment to pushing the boundaries of golf equipment. The Hi-Toe design features a taller toe area (66mm) engineered to create better spin and launch results. Additionally, the full-length scoring lines in the mid-to-higher lofts improve spin around the green when the face is rotated open on shorter shots. The added weight pad in the toe area helps move the center of gravity closer to the middle of the face, optimizing launch and spin while providing premium feel. The raised raw micro-ribs and larger ZTP RAW grooves further enhance spin and performance on partial shots around the green.

To cater to different swing types and playing conditions, TaylorMade offers multiple sole options, including standard, low, and high bounce. Each sole option is optimized for improved turf interaction and bounce separation, ensuring golfers can find the perfect fit for their game.

In conclusion, the TaylorMade Golf Company's journey, from its humble beginnings to its current status as a leader in the golf equipment industry, has been defined by a steadfast commitment to innovation, authenticity, and a passion for the game. This commitment, coupled with a dedicated team of passionate individuals, has enabled TaylorMade to consistently push the boundaries of golf equipment and inspire the next generation of golfers.

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